The Ontario Wine Society has announced a fourth chapter has joined the local wine club. The group from Windsor/Essex had their inaugural meeting this week – with club President, Ken Burford, and local media in attendance. The creation of the Windsor/Essex chapter marks the establishment of a long-awaited group in the Lake Erie North Shore wine region of Ontario.
The Windsor/Essex Chapter joins: Toronto, Niagara, and Halton in the club’s rish history of non-profit enjoyment, education, and promotion of our local Ontario wine industry. There is also hope of forming further groups in Prince Edward County, and the Ottawa area soon — a testament to the growing popularity of our Ontario wine culture.
Events are held in every chapter and open to all members despite their regional affiliation, and membership is only $40/year to support your interest, and our Ontario wineries.
For more information: www.ontariowinesociety.com
Twitter: @1OWS
Facebook: Ontario Wine Society
If there is one bright spot about living in Ontario in January, or for those visiting our province this month, it is Niagara-on-the-Lake’s Icewine Festival.
Below is a list of events courtesy of the NOTL Chamber of Commerce:
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Icewine and a Movie- Celebrate Icewine and 50 Years of the Shaw
January 15- In celebration of the Shaw Festival’s 50th Anniversary, enjoy a unique Icewine- infused experience that makes the standard movie experience a little more extravagant. The event includes the screening of “Nowhere Boy”, the story of the teenage John Lennon, followed by an Icewine Reception and matching hors oeuvres. Tickets $35 per person
Call: 905-468-1950 for info and tickets
Icewine Legends- Experience the Legacy of Our Most Precious Wine
January 15/16, 22/23, 29/30- Saturdays 1pm and 3pm, Sundays 1pm at the Courthouse
Tickets $20 per person
Icewine Legends Schedule
January 15- 1pm: Lawrence Buhler, Peller Estates
January 15- 3pm: Brian Hamilton, Southbrook Vineyards
January 16- 1pm: Dr. Joseph Phorly, Joseph’s Estate Wines
January 22- 1pm: Craig McDonald, Hillebrand Winery
January 22- 3pm: Klaus W. Reif, Reif Estate Winery
January 23- 1pm: Bruce Nicholson, Inniskillin
January 29- 1pm: Aleksandar Kolundzic, Pillitteri Estates Winery
Niagara-on-the-Lake Icewine Village- An Unforgettable Event to Stimulate All the Senses
January 22 and 23- 11am to 5pm
The snow-covered streets of Niagara-on-the-Lake sparkle during the “Main Event” of the Icewine Festival. Located on stunning historic Queen Street, the wineries of Niagara-on-the-Lake pour liquid gold all weekend long with local restaurants serving matching cuisine. Admission is free
Icewine Cocktail Competition
January 22- 9pm to 11pm
Savour the spoils of Wine Country’s hottest Icewine Mixologists competing to become Niagara-on-the-Lake’s foremost Icewine Cocktail Creator. Admission is free
Anna Olson’s Sweet Soiree
January 29- 9pm to 11pm
This event, celebrating the upcoming opening of the Scotiabank Convention Centre, will be sure to tickle your taste buds with perfectly sweet Icewine-infused pairings of pastries and tarts, cakes and cookies, with Icewine from Niagara-on-the-Lake wineries. Held in the Niagara-on-the-Lake Courthouse.
Tickets $35 per person.
Call 905-468-1950 for information or tickets.
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Most wineries will also be more than happy and prepared for visitors during this time, as well. And, if you are unable to make it out to celebrate, for let’s be honest the weather necessary for the successful production of icewine is not always convenient for the transportation to the festivities – you can always celebrate at home.
Most desserts, strong cheese, and rich appetizers such as foie gras are an ideal match for icewine. In addition, should you feel like creating your own cocktail – grab your favorite premium vodka (we like Belvedere, Grey Goose, and Ketel One) and equally desired icewine and create your own signature martini.
Either way, Happy Icewine drinking!
It’s that time of year,…Christmas time is near….and although after reading this post you won’t find a car, or candles that smell better than a Parisian parfumerie under your seat – WineNot Ontario’s Favourite Thirsty Things list for Holiday 2010 Vol. 1 will definitely give you a few ideas for cool beverage gifts; whether they are for boyfriend’s aunt’s husband’s mother – or yourself. In fact, you should probably try them out first, anyway!
Most items are local to Ontario and Quebec and available at the LCBO; however, I strongly encourage you to visit as many establishments as possible for your personal enjoyment; plus, you never know when something festive is happening at each location.
This post stands outside the realm of complete wine focus; but, don’t worry – Vol. 2 will keep all you grape lovers happy. So, stay tuned.
For now, enjoy some beverages that make us smile:
Beer
- Lakes of Muskoka Cottage Brewery Double Chocolate & Cranberry Imperial Stout 8% Bracebridge, Ontario
- Dieu du Ciel, Solstice d’Hiver 10% Barley Wine – Montreal, Quebec
- De Koningshoeven, La Trappe Quadruple 10% Trappist – Netherlands
- Duggan’s #9, 6.2% IPA (India Pale Ale) – Toronto, Ontario
- Morte Subite Framboise (Raspberry), 4.5% Lambic – Belgium
Sparkling Wine
- Cuvee Catherine Rose Brut, Henry of Pelham – Niagara, Ontario
- Huff Estates* – Prince Edward County, Ontario
- Peller Estates Ice Cuvee – Niagara, Ontario
- Fielding Estates – Niagara, Ontario
*since the Huff Estates Cuvee Peter Huff (methode classique) is perpetually sold out – and rightly so; satisfy yourself with the Vidalessco Sparkling for $19.95
Fruit Wine/Cider
- Moon Shadows Estate, Maple Sugar Wine – Haliburton, Ontario
- Archibald’s Spiced Apple, Fruit Wine – Bowmanville, Ontario
- Megalomaniac Riesling/Cab Franc, Ice Wine duo – Beamsville, Ontario
- Je t’aime en Gaspésie* (Rosé), Fortified Wine, 15.5% – Hope, Quebec
- Domaine Pinnacle, Ice Cider, 12.5% – Frelighsburg, Quebec
*This selection is virtually impossible to find outside of Quebec; however, it is available at the Marche du Vieux Port (Old Port Market) open seven days/week in old Quebec City.
To finish off, here is a Christmas “morning” cocktail from WineNot Ontario:
The Poinsettia, recipe courtesy of Matthew Elbertsen
Choose a sweet, semi, or dry sparkling wine; and add either 1-2oz of cranberry juice - or if you are feeling particularly festive, the same proportions of Muskoka Lakes Winery, Cranberry wine from Bala, Ontario.

local is everywhere from anywhere
Recently, we have been posting polls on the professional networking site, LinkedIn, looking for feedback on wine and lifestyle culture.The most recent poll asked voters whether it was important to drink local beverages when they travelled. The results were far more interesting when it came to those that actually flat out avoided experiencing regional product.
The only respondents that claimed it was mandatory to partake in local beverage while travelling were male – at 33%; while females completely carved out the entire 67% that clicked the “I tend to avoid it” category. Furthermore, divided by job function 25% of voters were in Human Resources and 100% of them join the ladies – and – perhaps not so surprisingly, the age category of 18-24yr olds – with complete avoidance, as well. Consultants were next in refusing to drink local with 50% survey participation and that same number again in avoiders.
No doubt, the ladies’ overall lack of enthusiasm is depressing; but those HR and Consultant folks cause concern, too. This brief and simple survey only netted a tiny fraction of them to be sure; however their outright firmness and refusal to experiment with new wine, beer, or cocktail experiences hint at being troublingly ironic and conservative given four less severe response options, and especially from respectable career paths that offer council and advice on a daily basis?!?
This should come as an interesting point for the travel and leisure industry; for, why are we inclined to try the culinary delights of a foreign location; but not nearly as excited to drink their authentic beverages (watered down all-inclusive style Caribbean cocktails need not apply) when we’re away from home?
With a boom in the wine and craft beer industry in North America, and an apparent surge in localism, the education appears to be ignited at home before it can be applied abroad for us. On the other side of the world it’s the opposite, as from Asia it has been recently announced that Ontario wine stores in China will open with sales expected to soar after millions of visitors explored our domestic beverage delicacies during their travels. Stores of a similar nature do not even on our soil; with almost all of our entire supply chain being directed – and certainly dominated on the downstream by the LCBO.
Large scale events like this past weekend’s Gourmet Food and Wine Expo in Toronto showcase local and international product and the desire of the general public to experiment with them in a four day event; but ignorance and discomfort does not yet appear to be waning in such demographics as those mentioned above – when the masses are individuals left to their own devices – and have run out of drink tickets.
Perhaps one day, the more we know the more we’ll grow.
So, here are a couple ways to educate, before/during/or after you celebrate:

A brief post by Acan Media reports on wine and social media and another article from Awareness on current internet statistics provide some interesting content for the industry in its current context.
The first rests with the Twitter vs. Facebook debate regarding future consumer marketing opportunities in the wine industry. In the latter article, a timely report on global web usage with heavyweight status attributed to social media and social networking as major influencers.
There are little words needed to explain world internet usage – the numbers speak for themselves. The question in all industries based on these figures; and for our purposes the wine industry – is: what comes next?
An economic sector like the wine industry is fragile; but, it has been sustainable due to a willingness to adapt. Built on foundations of geography, agriculture, traditional craftsmanship; and luxury – it also finds its depth and strength in the ever-changing liberties of: history, science, leisure & lifestyle – not to mention, artistry.
What is really the future of web marketing through the effective use of social media is actually quite similar to how the Greeks enjoyed the grape’s bounty through the celebration of Dionysos. Both acting as channels through which like-minded folk come together to create and maintain a community – cultural or otherwise. It’s the actions via these channels that really count; especially for modern business.

Social guy that loved wine
The post by Acan suggests Twitter to be a realm of ‘influencers’ and that of Facebook to be the hotbed for reaching the masses. Perhaps, therefore, Twitter may be seen as intimidating, time-consuming, and not “result-driven”. Well then, one could suppose Facebook risks being lesser informed in terms of relevant content and speed, dare I say it, from trending via real-time sources in comparison!?!
Let’s take an example in the case of Ontario’s, Chateau des Charmes ‘Tweet-up’ launch I attended in September. The launch of two new wines under the Generation Seven label was introduced at four physical locations through one simultaneous event via Twitter – one day prior to their release in LCBOs across the province. I discovered the event on Twitter; but followed up with it via Facebook, where I linked to buy my tickets from Eventbrite and shared the information with personal friends I thought might be interested. I then attended; and tweeted during the event – and did end up reporting back to Facebook with how I felt it went for a status update within 24hrs.
My personal example is certainly not an unusual one; and has actions of ‘influencer’ and ‘consumer’ throughout – regardless of the specific tool I used. This suggests: taking multi-task approach based on your business goals for each is a great idea; however, an overall unified presence rather multi-faceted approach to social media strategy is required – and sooner than we all may think.
Because the internet is legal now in human years – and you know what you were like then.
For the wine industry, specifically, it’s bringing a business steeped in the magnificent robes of tradition and legacy into a sleek suit of the fast-paced future. Though, this is one sector which has, so far, maintained the status – and even experienced global growth of late – with its adaptable skills and chronological resume.
Aversion to immersing any aspect of the wine industry in social media is contrary to its nature, really.
No doubt, we would all add Dionysos on LinkedIn – and he would be tweeting and changing his Facebook profile pic daily.
If you drink good wine; you probably should drink good beer.
Over the years Ontario craft beer has crept its way [much less controversially than our beloved domestic wine] onto menus galore throughout the province – and beyond.
Next week, we pay homage to craft beer of origin in this city for Toronto Beer Week [@TorontoBeerWeek] from Sept. 20-26th. Like-minded pubs and places will be offering rare and unique product at their establishments and host particular events in an effort to promote and educate.
It’s certainly marketing; but its friendly, casual, and in the hands of the front line industry staff. Recently, I had a pint with John Bowden, the Executive Director of Toronto Beer Week and talked shop. He believes that the direct marketing for his event lies with staff – as the key to pulling off a successful week that doesn’t have one unifying event, but rather a large series of attractions throughout the city.
It may seem like a risky venture to put industry staff front and center for a marketing campaign; but I also have faith.
The sommelier of the AGO, Lesley Provost and her staff are heralding Toronto Beer Week by hosting a food pairing/tasting of Quebec’s, Brasserie Dieu du Ciel which then sends participants off on a pub crawl with the brewers themselves.
While at Smokeless Joe’s, C’est What?!, BarVolo, etc. staff prep for daily events; draughts; and casks that will let their beer nerdom shine.
With craft beer sales soaring, and corporate giants hurriedly drawing up “craft profiles” to compete, I don’t think that Toronto Beer Week need to worry. Their approach is as ‘Canadian casual’ as a Muskoka Lager while bass fishing at the cottage.
Get Informed.
Website: Toronto Beer Week
Hashtag for Toronto Beer Week: #tbw
Twitter: @TorontoBeerWeek
If you believe there is life after 30 – as a late twenty something – thank you, because that comforts me.
If you are a local wine fan, as of yesterday the LCBO and some local wino/food-istos embarked on the promotional “30 Days of Local Wine” endeavor. The concentration of thirty consecutive days of marketing and educating on our local grape product(s) is just what we here at WineNot Ontario stand for – and by reading this – we make the natural assumption you do, as well.

Yours to Discover; Ours to Live
September is one jam packed month for our Ontario wine/agricultural industry as: the harvest of both grape and garden growth springs into action spawning festivals from Lake Erie to Prince Edward County; the Intervin Wine Awards occur; trade shows/events abound such as: the AGO (Art Gallery of Ontario) showcase of talent to the industry; new products launch amongst like-minded folk; Fall fairs dot each weekend of the month; restaurants showcase provincial ingredients galore; craft breweries begin to release autumn oriented beverages – and much more!
It can be a heady and perhaps confusing time for the average Ontarian trying to decide which events to attend; how many tickets to buy; and who they can swindle into being their DD.
Our advice, shop around. Do one thing new – and another = renew. That’s why I will be at Chateau des Charmes launch at Cafe Taste next week; but also returning to the Kinmount Fair in Minden Hills this weekend. Also, invite a friend that thinks they are ‘green as grass’ to an event where they can learn something and WILL realize they are – in fact – quite comfortable. You’ll be doing your part.
There really IS something for everyone, and if we take it in thoughtfully – and at our own place – 30 days of local wine will become 365 days of lifestyle. After all, passionate agriculture (whether farming grapes or goats) and community is fundamental to our heritage; and thus, developing culture in this province and across Canada. Oftentimes, we forget the fabric that we’re made of is rather quite interesting.
“The beginning of Canadian cultural nationalism was not ‘Am I really that oppressed?’ but ‘Am I really that boring?”- Margaret Atwood
Where Ontario is featured this September:
Niagara Wine Festival
Ontario Association of Agricultural Societies
Ontario Travel
Ontario Culinary Tourism Alliance
VQA, Ontario’s Wine Authority
The Shores of Erie International Wine Festival
Prince Edward County, Ontario
BLOGS
Wine of Niagara – http://www.winesinniagara.com
30 Day of Local Wine – http://www.spotlighttoronto.com or http://www.lcbogolocal.com
Cheers/Sante,
Kaylea








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